BAQ -- The Brand Awareness Quotient

Hey readers and fellow shopaholics, it was while i was writing my last post that i was hit by this question. Now it's not a general knowledge question but it's more inclined towards the awareness of different brands which exist in the market.

The question under discussion here popped up during a little shopping excursion I indulged myself in this saturday. After shifting through loads of tees in pantaloons, i finally found a tee which could do a good job of hiding my developing paunch. But lo and behold, to my utter chagrin, i realised it was not the correct size. The attendants at the store made a huge show of searching for the right size but even they couldn't come up with it. But the tee was really nice and so how could i, the great shopping warrior, accept defeat so easily! My next course of action was then to go that brand's showroom in City Centre, Salt Lake.

This mission of finding the right tee size was turning quite personal. I mean, we Parwals don't accept defeat so easily! So off i went in this searing heat to City Centre and on reaching the brand's showroom, a catastrophic revelation was discovered: the two brands were as different and far apart as North & South Pole even though they shared the same first name!

I guess I better break the suspense before you decide to hack off my head. The brands in question are Lee and Lee Cooper!! I'd never felt so low or so so downright trodden -- I mean, what will I tell my friends and my younger cousins and older ones too who assume I am the bible on everything related to fashion and brands! My brand awareness quotient (BAQ) was just proved to be zero! I mean, I'd always preusmed that the two brands were the same -- heck, just goes to show how you should never assume things! Question all your assumptions!! Anyways, I soon intend to research the difference between the two brands and post an update.. So keep watching this space for more brand fundas!!

N.B. I just got a book titled Everything you Desire and a BIG box of chocolates! The book sounds interesting, I'll update you on the same if it's worth a read!