BAQ -- The Brand Awareness Quotient

Hey readers and fellow shopaholics, it was while i was writing my last post that i was hit by this question. Now it's not a general knowledge question but it's more inclined towards the awareness of different brands which exist in the market.

The question under discussion here popped up during a little shopping excursion I indulged myself in this saturday. After shifting through loads of tees in pantaloons, i finally found a tee which could do a good job of hiding my developing paunch. But lo and behold, to my utter chagrin, i realised it was not the correct size. The attendants at the store made a huge show of searching for the right size but even they couldn't come up with it. But the tee was really nice and so how could i, the great shopping warrior, accept defeat so easily! My next course of action was then to go that brand's showroom in City Centre, Salt Lake.

This mission of finding the right tee size was turning quite personal. I mean, we Parwals don't accept defeat so easily! So off i went in this searing heat to City Centre and on reaching the brand's showroom, a catastrophic revelation was discovered: the two brands were as different and far apart as North & South Pole even though they shared the same first name!

I guess I better break the suspense before you decide to hack off my head. The brands in question are Lee and Lee Cooper!! I'd never felt so low or so so downright trodden -- I mean, what will I tell my friends and my younger cousins and older ones too who assume I am the bible on everything related to fashion and brands! My brand awareness quotient (BAQ) was just proved to be zero! I mean, I'd always preusmed that the two brands were the same -- heck, just goes to show how you should never assume things! Question all your assumptions!! Anyways, I soon intend to research the difference between the two brands and post an update.. So keep watching this space for more brand fundas!!

N.B. I just got a book titled Everything you Desire and a BIG box of chocolates! The book sounds interesting, I'll update you on the same if it's worth a read!

Dupadh-dada and his formal conundrum!

Oh what fun I'd today! My mad friend, Dahul Dupadh--dada, was in town and man, did we shop the town alive!! Errr.. Shop did you read?? Oh well, we were trying to fit him into a pair of formals - -he sure looks better in them than I do -- but still, he has a peculiar body structure with a neat, small bundle sticking out from somewhere around his waist.. People normally call such protrusions a PAUNCH -- but I am a bit more lenient with guys who choose to develop and nurture such protrusions! Ha ha.. this could well be a subject matter of another one of my posts!

But coming back to the formals section, now given his slight bent body, I decided to deck him out in a slim fit shirt.. Searched hell, heaven, Pantaloons, WestSide and Shopper Stop for a shirt fitting him and lo and behold, I finally found it in the Thomas Scott showroom in Camac St.. Now here is when my intelligence, fashion sense and simply awesome brilliance kicked...

"Dahul", I said, "buddy why don't you get these shirts, trousers and et cetera stitched from XYZ tailors? I mean you can get the shape, collar, cuff size and the entire shirt designed according to your graphic sense plus it will end up costing you much less than any of these over-priced branded shirt. Plus, the shirt will fit you like second skin or you can design them any which way you fantasize!"

Dahul pondered over it for a while and in a manner pretty unique to him declared his profound admiration of me and sang praises of the simple brialliance which only yours truly is capable of displaying! I actually want to write in more graphic details the madness I displayed in the 3 hours I was with him but I request you readers to kindly exercise some patience as I am not very used to writing so much about my experiences!

N.B.: Ha ha, Mr. Ditesh Kumar, I'd a helluva time in Aqua Java with Dahul! Missed you buddy! N Daurav, best of luck for your interviews tomorrow! Ah.. Dauri, Ditu is asking me not to forward you some of his pics!! Call me for more details! The pic is worth a thousand betrayals man -- only for the right price though!